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Peter Barnet

Pete BarnetIn Loving Memory of Peter Barnet
October 20, 2024

With great sadness, we announce the passing of Peter Barnet on October 20, 2024, in San Diego, California. He was 81 years old. Peter is survived by his son, Chris.

Peter Barnet was a man of remarkable achievements, intellect, and character. Born in Washington, DC and raised in New York, and Paris, Peter attended Allen-Stevenson, the American School of Paris, and graduated from Lawrenceville in 1961. He went on to become a member of the Yale University Class of 1965.

Peter forged an impressive international career in marketing and communications. His professional journey saw him in senior roles with top agencies like Young & Rubicam, Ogilvy & Mather, and Lintas, as well as leading European marketing exports for Sara Lee Corporation. He was a pioneer in the field of integrated marketing communications and lectured extensively around the world on premium product marketing.

After retiring from his corporate career, Peter joined The American University of Paris as an Associate Professor of Global Communications. Recognized internationally as a distinguished professor, he received numerous awards, including “Marketing Man of the Year” from Northwestern University’s Medill School for his lectures on international marketing, and AUP’s Distinguished Teaching Award. He was active in the Yale University alumni community and represented that institution in France. Peter also joined his alma mater, The American School of Paris’s Board of Trustees in 2003, of which he remained an active member until his passing.

Peter’s legacy is one of service, generosity, and intellectual curiosity. He had a keen ability to bring people together, share knowledge, and make everyone around him feel valued. His contributions to the fields of marketing and communications, as well as his positive influence will not be forgotten.

Peter’s family, friends, and colleagues will remember him for his unwavering commitment to excellence, his wit, and the generosity of spirit with which he approached every part of his life. He will be deeply missed, but his influence and the lessons he shared will continue to live on.